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The power of direct mail

The power of direct mail

Monday, September 6, 2010

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I was working offsite at a client office recently and had a huge reminder about the power of the right kind of direct mail – that is, marketing items or content that is relevant and interesting for your contacts.

Websites – the forgotten sales hurdle

Tue, Aug 10, 2010

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Websites – the forgotten sales hurdle

It’s not a big surprise that you’re supposed to have a website these days. In fact, there’s probably not a business in Australia that doesn’t have some kind of web page. However, having an ordinary site (and no-one is saying ours is a work of art) can really kill a sale when you sell high involvement products and services.

“Fair work” or “fair dinkum?”

Tue, Feb 23, 2010

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“Fair work” or “fair dinkum?”

The government has introduced the new Fair Work Bill that covers quite a lot of ground, but one area I have been struggling to come to terms with is the mandate to provide flexible working hours for working parents with children under school age.

Elizabeth Marchant

Wed, Feb 10, 2010

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Elizabeth Marchant

Liz is a director of both Outsource and Recognition PR and is responsible for daily business operations for both companies, as well as managing the consulting and production teams to achieve the best possible results for clients.

Adam Benson

Wed, Feb 10, 2010

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Adam Benson

Adam is responsible for strategic client counsel, client liaison and business development for Recognition PR and Outsource.

Adam’s strength is developing marketing and communications programs that drive sales and deliver effective and measurable results for clients operating in B2B markets.

Appalled by “Do Not Call”

Mon, Feb 8, 2010

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Appalled by “Do Not Call”

Ever wanted to travel back in time? Do you hanker for the nostalgia of the 70s, 60s or even those golden retro years of the 50s? Do you feel that Australia should be transported back to those “good old days”?
Well, 2010 may provide you with that opportunity, with the latest Bill to amend the current [...]

Elizabeth Marchant
Liz is a director of both Outsource and Recognition PR and is responsible for daily business operations for both companies, as well as managing the consulting and production teams to achieve the best possible results for clients.

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Outsource can help if you need new clients, want to reduce attrition from your client base or if you want to do a better job of cross-selling and up-selling.