The Outsource Blog

Why events-based marketing is still one of the best sales programs you can run

What other marketing activities do you know of that gives you an opportunity to bring prospects into your world for an hour or two (or longer) and be completely engaged with you at the exclusion of all else?

Is your internal communications strategy working?

Internal communications is important if you want an engaged, informed and empowered team. There are lots of ways to achieve this but often companies don’t consider the needs of the modern workforce or fully assessing the range of communications tools available.

Social media governance: the new communications battle field

If you haven’t come across the term ‘social media governance’ you’re about to hear the term a whole lot more.  We define it as ‘polices and procedures created and enforced to govern the use of social media by people who are directly employed, officially affiliated or otherwise authorised to represent an organisation.’   It’s about making [...]

Websites – the forgotten sales hurdle

It’s not a big surprise that you’re supposed to have a website these days. In fact, there’s probably not a business in Australia that doesn’t have some kind of web page. However, having an ordinary site (and no-one is saying ours is a work of art) can really kill a sale when you sell high involvement products and services.

“Fair work” or “fair dinkum?”

The government has introduced the new Fair Work Bill that covers quite a lot of ground, but one area I have been struggling to come to terms with is the mandate to provide flexible working hours for working parents with children under school age.