B2B marketing insights

Marketing is changing by the second and what works well today might not work so well tomorrow.

Add to the mix the fact that B2B marketing comes with a unique set of challenges and you can be excused for feeling like it’s a never-ending race to stay ahead of the curve.

We don’t profess to have every answer for every problem but we constantly have programs in market for our B2B clients and we’re updating our knowledge all the time. Here’s a little of what we think is worth knowing.

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Outsourcing your B2B marketing: how, why, and when to make the change

B2B marketing is essential for your business growth, but it can be challenging to know if augmenting your in-house marketing function or using an outsourced marketing agency is best for your success. Our latest blog explores how you can enhance your B2B marketing with the support of an integrated marketing agency.

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Market development funds – helping channel partners reach their goals.

Market development funds are a key part of an organisation’s business strategy. Here are three ways MDF can help vendors and channel partners reach their goals.

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How a key messaging framework differentiates you

A B2B messaging framework is crucial for bridging the gap between sales and marketing, ensuring a unified approach to customer communication. A key messaging framework connects your target audience with your content strategy, emphasising your unique value proposition and differentiating it from competitors.

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Three tips you need to know to about writing submissions that win awards

When writing winning award submissions, many businesses still overlook the fundamentals. There are three major steps organisations should take to write award-winning submissions.

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Integrated marketing: partnering with an agency to boost MDF results

Market development funds (MDF) are established tools that help vendors support their channel partners by subsidising marketing costs and boosting business growth. However, the success of MDF programs can significantly vary and often hinges on whether an integrated marketing agency is involved. Here are five ways that collaborating with an integrated marketing agency can boost your MDF results.

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Scaling up your IT business with vendor marketing funds

Vendor marketing funds deliver significant benefits to both vendors and their channel partners, including potential revenue. However, many partners face barriers that limit their ability to engage with these programs. There are three key problems vendors must be aware of that can impede success with marketing development funds.

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March 25, 2024

Five steps to repurpose and multiply your existing content successfully

December 12, 2023

Elevate your brand with unique, AI-generated images

August 14, 2023

The first AI-driven creative collision has happened. Did you have your seatbelt on?

August 4, 2023

How to grow reach and engagement through LinkedIn’s new thought leader ads

July 25, 2023

How to build an integrated digital marketing strategy into your existing marketing plan

July 5, 2023

How consistent brand messaging moves you beyond the dollar value

July 4, 2023

The Recognition Group joins the Eurocom Worldwide Global PR Network

June 15, 2023

How you can improve your sales pipeline with an enhanced user experience

June 15, 2023

Integrated marketing: partnering with an agency to boost MDF results

April 26, 2023

How to develop a message strategy that unlocks internal expertise in your organisation

April 24, 2023

Why successful marketing must address key customer pain points

April 21, 2023

Four reasons why your sales and marketing strategy should focus on team collaboration

April 20, 2023

Tips for working with your copywriting agency on stellar awards submissions

April 18, 2023

How a key messaging framework differentiates you

April 14, 2023

Thought leadership marketing for companies that sell a process

April 14, 2023

Three tips you need to know to about writing submissions that win awards

March 17, 2023

What is people-led thought leadership strategy?

February 24, 2023

Outsourcing your B2B marketing: how, why, and when to make the change

February 17, 2023

Recognition and authority - the two drivers of thought leadership

January 30, 2023

Seven thought leadership strategies B2B marketers need to know

January 25, 2023

What is omnichannel marketing and how can it benefit your B2B business?

January 20, 2023

B2B lead generation - effective tools to grow your prospects in 2023

December 19, 2022

Two myths about thought leadership that challenger brands waste too much time worrying about

December 14, 2022

Working with a B2B marketing agency – are retainers or projects better?

December 13, 2022

Why it's hard to make your B2B company a thought leader (and what to do about it)

November 30, 2022

Spam Act 2003 –Three important lessons to avoid expensive mistakes using purchased email lists

November 24, 2022

Scaling up your IT business with vendor marketing funds

November 18, 2022

MDF programs: four common challenges for IT vendors

November 10, 2022

Market development funds – helping channel partners reach their goals.

November 1, 2022

Content writing - three reasons written content is still essential for marketing

October 27, 2022

Channel partner marketing: considerations when developing an MDF program

August 30, 2022

A retreat to remember

October 24, 2021

Don't ask WHO your customer is. Ask WHY.

July 8, 2021

Considerations before developing a MDF program

March 8, 2021

Four ways to ensure your B2B landing page converts leads

February 25, 2021

Why great images are integral to great marketing campaigns

February 17, 2021

Is your business ready to be a thought leader?

February 9, 2021

Three ways to ensure your B2B website makes a great first impression

February 3, 2021

How to adapt marketing communications to an unpredictable world

January 25, 2021

4 reminders why it’s important to enter B2B industry awards

January 18, 2021

Five ways PR and marketing graduates can get started with their careers

December 14, 2020

Why you should continue your marketing activity throughout January

December 9, 2020

Four social media trends to expect in 2021

December 9, 2020

How to plan for a successful 2021

November 11, 2020

How to improve your communication with teams working from home

October 15, 2020

How to make the most of your MDF

October 13, 2020

How to avoid unused co-op marketing funds

October 11, 2020

Remote work means digital marketing is critical for channel partners

October 2, 2020

Outsource rebrands and launches new website

August 31, 2020

How to grow your lead pipeline using MDF

August 5, 2020

Should you choose a retainer or a project when working with an agency?

June 30, 2020

How B2B marketers can use LinkedIn Stories to their advantage

June 12, 2020

Four things you should know about using vendors to fund your pipeline generation campaigns

June 12, 2020

Building stronger vendor partnerships

June 5, 2020

Why marketing is important during times of uncertainty

May 8, 2020

How to run effective marketing campaigns if you don't have an in-house marketing department

May 8, 2020

How to up-scale your marketing without scaling up your employee numbers

May 8, 2020

Leveraging a marketing agency to relieve the pressure of running consistent campaigns

May 8, 2020

How to implement a full-scale marketing strategy with a small team

May 8, 2020

Why a marketing agency is your must-have COVID-19 resource

May 5, 2020

Cost-effective marketing for long-term business continuity

April 27, 2020

Using content marketing effectively to create value in times of uncertainty

April 13, 2020

Why quality copywriting is essential for successful B2B marketing

April 8, 2020

Pivoting to digital marketing as events are cancelled

March 20, 2020

What is paid, owned and earned media and how can it help your business?

March 9, 2020

Why fresh content is vital to your web strategy

February 28, 2020

Seven benefits of hiring a B2B marketing agency

February 12, 2020

Five B2B email marketing trends for 2020

February 5, 2020

Does direct mail have a place for B2B companies in 2020?

January 27, 2020

Inside the marketing tipping point

January 9, 2020

Don’t let your marketing automation platform become an overpriced email system

January 9, 2020

How to run A/B testing on landing pages to increase conversions

January 9, 2020

Event sponsorship: why you’re probably doing it wrong

January 9, 2020

How to get better organic search results

January 9, 2020

Outsource expands to three offices with new Brisbane location

January 9, 2020

How to optimise your Google Ads campaigns the right way and stop wasting money

January 9, 2020

Data denial

January 9, 2020

An introduction to B2B social media strategy

January 9, 2020

Are you making the most of your marketing automation software?

January 9, 2020

Is your marketing automation platform delivering good ROI?

January 9, 2020

How do you know it’s time to hire a marketing manager?

January 9, 2020

How to choose the right marketing automation solution

January 9, 2020

Why LinkedIn should be part of your B2B lead generation strategy

January 9, 2020

Is your channel message consistent?

January 9, 2020

10 reasons why resellers aren’t your sales team

January 9, 2020

Are resellers customers of vendors?

January 9, 2020

The lament of the drowning channel marketing manager

January 9, 2020

Why your business should access channel marketing funds

January 9, 2020

Six ways design can make your direct marketing more compelling

January 9, 2020

How to target the C suite more effectively

January 9, 2020

Data best practices: seven practical tips to save money and increase marketing effectiveness

January 9, 2020

Why you should avoid using your corporate email system for marketing and client communications

January 9, 2020

Six ways to help partners activate their marketing development fund allocation

January 9, 2020

Why resellers don’t use vendor marketing funds: inside the last mile mystery

January 9, 2020

What is all the fuss about content marketing?

January 9, 2020

Five tips for designing marketing materials

January 9, 2020

How dirty is your data?

January 9, 2020

Think your purchased marketing list is good to go? Think again

January 9, 2020

Four tips for writing compelling eDM content

January 9, 2020

Instant gratification: why short term gain doesn’t always work for the long term

January 9, 2020

Email etiquette

January 9, 2020

Surprise events: a recipe for disaster

January 9, 2020

Why events-based marketing is still one of the best sales programs you can run

January 9, 2020

Social media governance: the new communications battle field

January 9, 2020

Why case studies are an ideal marketing tool

January 9, 2020

Working your data

January 9, 2020

Realising the benefits of professional social networking

January 9, 2020

Write Away Communication + Events acquired by directors of Recognition PR and Outsource

January 9, 2020

How to write email invitations that get results

January 9, 2020

Recognition celebrates its 25th anniversary!

January 9, 2020

Keep your sales pipeline full into the New Year

January 9, 2020

Dos and don’ts of social media: protecting against social (media) faux pas

January 9, 2020

The power of direct mail

January 9, 2020

Websites: the forgotten sales hurdle

January 9, 2020

Lost before they began: the intern trap

January 9, 2020

Three things every business can do today to get on top of bad data quality

January 9, 2020

Are newsletters helping or hindering marketing?

January 9, 2020

Meetings: the ultimate diet booster?

March 11, 2019

Why brand guidelines matter

March 11, 2019

Why you should use lead capture forms on social media

March 11, 2019

Five reasons why your website needs fresh content

March 11, 2019

How to find your content marketing tone

March 11, 2019

Why it's okay to fail

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