The Outsource Blog

When running events, remember the multiplier effect

There have been many analogies for “the multiplier effect”. Pushing a flywheel; riding a rollercoaster; the list goes on. The premise of the multiplier effect is that the impact of any addition of a marketing element or channel will have a multiple effect after a certain number of repetitions.

Social media. The new “black”

It seems that no matter where you go, people are talking about this new phenomenon called social media, and what it means for businesses. The conclusion from the circles I have traveled has been “not much”, or “we’re waiting to see”, or downright skepticism that there will be benefits for business-to-business interactions.