Secrets to channel success: Understanding the critical success factors of high performance channels

If you sell via the channel then you know how difficult it can be to find, build, manage, motivate and maintain your reseller base.

That’s why Outsource has partnered with channel consulting and training firm, Channel Dynamics, to deliver a lunch-time seminar program aimed directly at channel marketers and managers.

In this 1.5 hour presentation guest speaker, Moheb Moses one of Australia’s leading IT channel consultants and trainers, will explain the critical elements of creating and managing a high performance channel in today’s competitive and fragmented ICT market.

In this session you will learn:

  • the most common problems companies face when recruiting channel partners (and how to avoid them)
  • what makes resellers really pay attention to vendors
  • proven techniques for building long-term relationships with channel partners (communication, vendor integrity, focus, lead generation, business and marketing support)
  • the changing nature of the reseller market in Australia (convergence, commoditisation and the emergence of the professional services-led reseller) and what that means to vendors.

Spaces are limited so get in early to avoid disappointment!

Register for this event