Kit Craig

Kit has more than 30 years of sales, marketing and general management experience in the ICT sector. He has worked in software, hardware, services and financing within the sector and has been hired to lead business transformations and turnarounds.

Kit worked at IBM from 1999 to 2016, his second stint at the company. During that time he worked across many different business units and industries, often with a strong focus on business partner engagement, enablement and capacity building.

Kit’s headline achievements include: growing channel co-marketing revenue 85 per cent in 2013 and 120 percent in 2014; leading the team that created two of the three most effective co-marketing campaigns worldwide in 2014; and earning promotions at IBM to become ANZ General Business and Channels Marketing Team Leader and, most recently, Business Development and ISV Marketing Manager.

Today Kit holds the role of Channel Consulting Director at B2B consulting and marketing services firm, Outsource. Kit is the lead consultant and trainer, supported by other directors and senior marketers in the business. Kit also directly contributes to new business development, quality assurance and program innovation at Outsource.