The Outsource Blog

Surprise events – a recipe for disaster

One of the things fast moving consumer goods (FMCG) and consumer packaged goods (CPG) companies can teach B2B marketers to do better is research.

Why events-based marketing is still one of the best sales programs you can run

What other marketing activities do you know of that gives you an opportunity to bring prospects into your world for an hour or two (or longer) and be completely engaged with you at the exclusion of all else?

Working your data

I’m going to say this straight out – managing contact databases is hard, tedious work. Personally I’d rather paint my house with a toothbrush. However, like most things that are hard work, the pay off is worth it.

Websites – the forgotten sales hurdle

It’s not a big surprise that you’re supposed to have a website these days. In fact, there’s probably not a business in Australia that doesn’t have some kind of web page. However, having an ordinary site (and no-one is saying ours is a work of art) can really kill a sale when you sell high involvement products and services.

Three things every business can do today to get on top of bad data quality

Managing marketing data is a nightmare scenario for most firms. Somehow a once-clean, valid database of names, job titles and company names becomes an unusable mess.

How the eBay selling approach can help B2B marketers

My family is moving house soon. We’re packing up and trying to find a home for a few surplus items of furniture that aren’t going to fit in the new place. As a result, I get the job of wrangling with eBay.