The Outsource Blog

Is your internal communications strategy working?

Internal communications is important if you want an engaged, informed and empowered team. There are lots of ways to achieve this but often companies don’t consider the needs of the modern workforce or fully assessing the range of communications tools available.

Social media governance: the new communications battle field

If you haven’t come across the term ‘social media governance’ you’re about to hear the term a whole lot more.  We define it as ‘polices and procedures created and enforced to govern the use of social media by people who are directly employed, officially affiliated or otherwise authorised to represent an organisation.’   It’s about making [...]

Why case studies are an ideal marketing tool

Case studies – they’ve been around for years and are still an obvious option for inclusion in sales and marketing packs. They tick all the ‘look how great we are’ boxes in a neat and tidy package that can be in market for years before the contents become stale. They look great when you hand one over to a prospect, a media outlet, as a third party endorsement, or even as a quick training manual internally on how your products can, and have been applied.

Realising the benefits of professional social networking

There are so many benefits of social networking.  Personally, I love keeping in touch with friends, family and colleagues.  I have recognised that for me it’s a great way to maintain contact with people.  Social networking is also a great way to maintain contact with my professional network to help maintain and build my business [...]

Write Away Communication + Events acquired by directors of Recognition PR and Outsource

Sydney-based, full-service PR firm, Write Away Communication + Events, has been acquired by the directors of B2B PR consultancy Recognition PR and marketing services firm Outsource.

How to write email invitations that get results

If you’ve written an invitation to an event you know that, while it seems simple at first, you are very quickly faced with decisions about what information to include and what to leave on the cutting room floor.  It should be easy right? The trouble is, many invitations I receive seem to forget what they’re [...]

Time to walk the walk, not talk the talk

January is a great time to look at things with fresh eyes. I know I have been doing this not only for clients but also in my own business.

Recognition celebrates its 25th anniversary!

Since 1985, when Recognition first opened its doors, the PR industry has faced many challenges and opportunities.

Keep your sales pipeline full into the New Year

We all enjoy slowing down towards the end of the year. And why not, we work hard the rest of the time and in Australia we’re blessed with a summer festive season and there’s nothing like kicking back in the sun.

The problem is that by February everyone is worrying about re-filling and re-invigorating their sales pipeline – and has to work twice as hard to get the wheels turning again.

Dos and don’ts of social media – protecting against social (media) faux pas!

As more businesses venture into social media, the questions that business managers are asking is shifting. The most common question I get today is ‘How do I manage my staff’s use of social media?’