Surprise events – a recipe for disaster
One of the things fast moving consumer goods (FMCG) and consumer packaged goods (CPG) companies can teach B2B marketers to do better is research.
Archive | Event management
Meetings: the ultimate diet booster?
Wednesday, May 26, 2010
Here’s my dilemma. I run and attend a lot of meetings where food is provided so that everyone can ‘eat and work’ in the spirit of efficiency. What’s interesting is nine times out of ten, the food is still on the table an hour or two later – hardly touched.
When running events, remember the multiplier effect
Monday, April 19, 2010
There have been many analogies for “the multiplier effect”. Pushing a flywheel; riding a rollercoaster; the list goes on. The premise of the multiplier effect is that the impact of any addition of a marketing element or channel will have a multiple effect after a certain number of repetitions.
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Tuesday, December 13, 2011
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