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Archive | Public relations

Recognition celebrates its 25th anniversary!

Thursday, December 2, 2010

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Recognition celebrates its 25th anniversary!

Since 1985, when Recognition first opened its doors, the PR industry has faced many challenges and opportunities.

Websites – the forgotten sales hurdle

Tuesday, August 10, 2010

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Websites – the forgotten sales hurdle

It’s not a big surprise that you’re supposed to have a website these days. In fact, there’s probably not a business in Australia that doesn’t have some kind of web page. However, having an ordinary site (and no-one is saying ours is a work of art) can really kill a sale when you sell high involvement products and services.

Lost before they began – the intern trap

Tuesday, June 22, 2010

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Lost before they began – the intern trap

I get approached by eager young things looking for an internship pretty much every day.

Why sending media releases is a dying art

Monday, March 15, 2010

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Why sending media releases is a dying art

Companies regularly ring us to price ‘sending out a media release’, and in almost every case, we explain the chances of receiving coverage is unlikely if this is their only tactic – unless the media already has an interest in them.

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