Surprise events – a recipe for disaster
One of the things fast moving consumer goods (FMCG) and consumer packaged goods (CPG) companies can teach B2B marketers to do better is research.
Archive | Sales
Why events-based marketing is still one of the best sales programs you can run
Wednesday, October 5, 2011
What other marketing activities do you know of that gives you an opportunity to bring prospects into your world for an hour or two (or longer) and be completely engaged with you at the exclusion of all else?
Websites – the forgotten sales hurdle
Tuesday, August 10, 2010
It’s not a big surprise that you’re supposed to have a website these days. In fact, there’s probably not a business in Australia that doesn’t have some kind of web page. However, having an ordinary site (and no-one is saying ours is a work of art) can really kill a sale when you sell high involvement products and services.
Appalled by “Do Not Call”
Monday, February 8, 2010
Ever wanted to travel back in time? Do you hanker for the nostalgia of the 70s, 60s or even those golden retro years of the 50s? Do you feel that Australia should be transported back to those “good old days”? Well, 2010 may provide you with that opportunity, with the latest Bill to amend the [...]
- Appalled by “Do Not Call”
- Why sending media releases is a dying art
- Social media. The new “black”
- Meetings: the ultimate diet booster?
- Are newsletters helping or hindering marketing?
- First Aid Lessons: This is my very first time here, really good looki...
- free Habbo credits: There is great information on this page. I am in l...
- Tamisha Buckett: I have to try out social bookmarking submission so...
- Vivienne Storey: Great post Liz - really relevant scenarios and I l...
- Gareth Davies: Except that the law as proposed and now passed pla...
- Surprise events – a recipe for disaster
- Why case studies are an ideal marketing tool
- Working your data
- Realising the benefits of professional social networking
- Write Away Communication + Events acquired by directors of Recognition PR and Outsource
- How to write email invitations that get results
- Time to walk the walk, not talk the talk
- Recognition celebrates its 25th anniversary!
- Keep your sales pipeline full into the New Year
- Dos and don’ts of social media – protecting against social (media) faux pas!
Categories
- Author profiles (2)
- Business Update (1)
- Event management (3)
- Facebook (1)
- Featured (19)
- Management (2)
- Marketing (14)
- Public relations (4)
- Sales (4)
- Social Media (4)
- Tweets (81)
- Twitter (1)
- Uncategorized (2)
- Work/life balance (2)
Archives
- January 2012 (2)
- December 2011 (4)
- November 2011 (1)
- October 2011 (4)
- September 2011 (2)
- August 2011 (4)
- July 2011 (3)
- June 2011 (6)
- May 2011 (2)
- April 2011 (5)
- March 2011 (8)
- February 2011 (1)
- January 2011 (2)
- December 2010 (1)
- November 2010 (2)
- October 2010 (2)
- September 2010 (1)
- August 2010 (8)
- July 2010 (3)
- June 2010 (8)
- May 2010 (10)
- April 2010 (9)
- March 2010 (9)
- February 2010 (11)
Tuesday, December 13, 2011
0 Comments