One of the myths in PR is that asking a journalist if they’re going to use a media release will improve coverage results. Every year, journalists around the world write about how dumb and annoying this practice is. And it is. The fact they write about it every year (for the past 20 years at [...]
Monday, June 20, 2011
If you haven’t come across the term ‘social media governance’ you’re about to hear the term a whole lot more. We define it as ‘polices and procedures created and enforced to govern the use of social media by people who are directly employed, officially affiliated or otherwise authorised to represent an organisation.’ It’s about making [...]
Thursday, December 2, 2010
Since 1985, when Recognition first opened its doors, the PR industry has faced many challenges and opportunities.
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Wednesday, April 18, 2012
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