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Tag Archive | "database"

Working your data

Monday, April 11, 2011

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Working your data

I'm going to say this straight out – managing contact databases is hard, tedious work. Personally I'd rather paint my house with a toothbrush. However, like most things that are hard work, the pay off is worth it.

Three things every business can do today to get on top of bad data quality

Wednesday, June 16, 2010

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Three things every business can do today to get on top of bad data quality

Managing marketing data is a nightmare scenario for most firms. Somehow a once-clean, valid database of names, job titles and company names becomes an unusable mess.

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Outsource – Marketing Services

Outsource can help if you need new clients, want to reduce attrition from your client base or if you want to do a better job of cross-selling and up-selling.

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