Surprise events – a recipe for disaster
One of the things fast moving consumer goods (FMCG) and consumer packaged goods (CPG) companies can teach B2B marketers to do better is research.
Tag Archive | "Marketing"
Why events-based marketing is still one of the best sales programs you can run
Wednesday, October 5, 2011
What other marketing activities do you know of that gives you an opportunity to bring prospects into your world for an hour or two (or longer) and be completely engaged with you at the exclusion of all else?
Why case studies are an ideal marketing tool
Thursday, June 2, 2011
Case studies – they’ve been around for years and are still an obvious option for inclusion in sales and marketing packs. They tick all the ‘look how great we are’ boxes in a neat and tidy package that can be in market for years before the contents become stale. They look great when you hand one over to a prospect, a media outlet, as a third party endorsement, or even as a quick training manual internally on how your products can, and have been applied.
Working your data
Monday, April 11, 2011
I'm going to say this straight out – managing contact databases is hard, tedious work. Personally I'd rather paint my house with a toothbrush. However, like most things that are hard work, the pay off is worth it.
Time to walk the walk, not talk the talk
Wednesday, January 12, 2011
January is a great time to look at things with fresh eyes. I know I have been doing this not only for clients but also in my own business.
Keep your sales pipeline full into the New Year
Wednesday, November 3, 2010
We all enjoy slowing down towards the end of the year. And why not, we work hard the rest of the time and in Australia we’re blessed with a summer festive season and there’s nothing like kicking back in the sun. The problem is that by February everyone is worrying about re-filling and re-invigorating their sales pipeline – and has to work twice as hard to get the wheels turning again.
Three things every business can do today to get on top of bad data quality
Wednesday, June 16, 2010
Managing marketing data is a nightmare scenario for most firms. Somehow a once-clean, valid database of names, job titles and company names becomes an unusable mess.
Are newsletters helping or hindering marketing?
Tuesday, June 1, 2010
Is your newsletter having a positive or negative impact on your email marketing database? Do people 'refer-a-friend' when they get your newsletter, or unsubscribe? I am sent many online newsletters and am consistently amazed - and not in a good way.
How the eBay selling approach can help B2B marketers
Tuesday, May 11, 2010
My family is moving house soon. We're packing up and trying to find a home for a few surplus items of furniture that aren't going to fit in the new place. As a result, I get the job of wrangling with eBay.
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- Surprise events – a recipe for disaster
- Why case studies are an ideal marketing tool
- Working your data
- Realising the benefits of professional social networking
- Write Away Communication + Events acquired by directors of Recognition PR and Outsource
- How to write email invitations that get results
- Time to walk the walk, not talk the talk
- Recognition celebrates its 25th anniversary!
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- Dos and don’ts of social media – protecting against social (media) faux pas!
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Tuesday, December 13, 2011
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