- Could you increase revenue through a continuous licence upgrade or renewal customer contact program?
- Could you reduce customer attrition rates simply by increasing the contact you have with them?
Many IT companies struggle to maximise revenues from existing customers – particularly from their smaller customers.
Licence maintenance fees from existing customers can account for up to 60% of a company’s annual revenues – yet the majority of the focus from account managers and sales teams is on the largest accounts or working on new business.
The reality is that it’s not often cost-effective to dedicate sales people to focus on smaller accounts because the return on investment is too low. It’s a catch 22.
That’s why Outsource offers a cost-effective software licence maintenance and upgrade management program for IT companies.
Outsource can contact customers and remind them to renew their licence or offer them information or incentives about upgrade options available.
Outsource can even conduct customer satisfaction surveys as we go or hand over larger sales opportunities to an appropriate sales person inside your company.
The service
Outsource can perform as much or as little of the license renewal and upgrade process as you need. We can:
- build a permanent, rolling campaign where we call owners of expiring or expired licences and encourage them to renew or upgrade
- run a one-off upgrade or renewal program to increase licence revenues
- gather customer feedback to give you market insight
- call existing customers to cross-sell additional products
- update customer contact details and licence records
- provide incentive fulfillment and distribution services.
If you need something different, we can custom build a solution that suits your particular requirements.
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