1. Market to clean data
In twelve months as much as one third of database contacts can become obsolete. If you want to maximise your marketing ROI then validate or clean your data before you send your invitation.
2. Follow up invitations with a call
You’ll be amazed how many people never saw the invitation. It’s not until someone speaks to them and resends the invitation that they read it and register. Outsource’s call centre is often used for this purpose
3. A meal is always an attraction
Everyone is busy and most people enjoy the chance to network with peers over lunch, breakfast or drinks.
4. Confirm with attendees
Ring the day before the event (and confirm by email when they register as well). That final ringaround can really make a difference to minimising the drop out rate.
5. Use customers or expert third parties as co-speakers
A well known business identity or IT analyst offering their personal view or experiences always makes for good content.
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