Don’t let your marketing automation platform become an overpriced email system
Many of the firms we’ve worked with have successfully implemented a marketing automation tool. The business case was made to management and the investment in time and money sunk.
Yet, when we are invited to meet with these firms a year or two post implementation there’s often one of several problems starting to emerge in relation to marketing automation. READ MORE ›
What you should ask your marketing agency about GDPR
On the 25th May new data protection and privacy laws came into effect for all individuals living in the EU, but these laws have far-reaching implications around the globe.
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How to run A/B testing on landing pages to increase conversions
Optimising campaigns is essential to get the best results possible. When performing an A/B test, you can directly compare one landing page variation against another, which will let you ask focused questions about changes to your landing page and then collect data about the impact of that change.
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Event sponsorship: why you’re probably doing it wrong
Six tips to make your next sponsorship a success
How do you get the most out of your event sponsorship? Surprisingly, few people even ask this question but it’s crucial to make sure you haven’t wasted that sponsorship fee.
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How to get better organic search results
Search engine optimisation (SEO) is an important way to help boost your business’s position in Google search results. It’s simple: if your business doesn’t appear on the first page of the results, then it might as well not exist. The higher your company appears in the listings, the better.
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Outsource expands to three offices with new Brisbane location
Call centre will also relocate to Brisbane with pilot program to commence immediately
Outsource, the B2B and IT marketing services provider, has today opened a new office in Brisbane, taking its locations to three: one in Sydney’s Circular Quay; one in Meerschaum Vale on the New South Wales north coast; and, now, one in Brisbane’s northern suburb of North Lakes.
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How to optimise your Google Ads campaigns the right way and stop wasting money
If you’ve set up a Google Ads campaign and you’re not monitoring and optimising it constantly, you could be pouring money down the drain.
To make sure your investment pays off, you need to apply optimising tactics. By sticking to the fundamental rules of quality score, your campaigns can achieve the best results when your keywords enter Google’s auction.
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Data denial
Most marketers grapple with data in all its forms every day.
It’s flooding in from multiple sources in every organisation and it’s not getting easier to work with – in spite of the rise of marketing automation, salesforce automation, customer relationship management and financial management software. AI and machine learning will add to the noise, generating more data and insights which need to be assessed and used or discarded depending on the context.
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An introduction to B2B social media strategy
When you say social media a lot of people still think Facebook and Instagram. Depending on what your B2B company sells these platforms may be of little use to you, but there are other platforms out there which you can use to increase brand awareness, share your marketing content, and reach potential new customers.
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Are you making the most of your marketing automation software?
By Adam Benson, Outsource Director
I’ve reviewed marketing automation implementations inside companies many times as part of our strategy work only to find the system has been relegated to a very expensive one-dimensional email delivery platform.
Email is the one function most people can make work relatively easily and there are some useful statistics to be gleaned, but all the other benefits are being missed, making the ROI horrific.
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Marketing Development Funds
In 2013 and 2014 Outsource Channel Consulting Director, Kit Craig, lead the channel marketing team for IBM’s software business in Australia and New Zealand; a team with an annual MDF budget of around $1M supporting an overall channel business of just over $50M. Kit’s team was one of only three in IBM worldwide to fully utilise its MDF budget every quarter for those two years. While doing so, his team grew IBM’s software channel revenue derived from MDF by 85% in 2013 and 120% in 2014, and was recognised by IBM for leading two of the top three MDF campaigns worldwide.
In this blog he discusses the thorny problems many vendors and channel partners face in utilising vendor marketing development funds.
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Is your marketing automation platform delivering good ROI?
By Adam Benson, Outsource Director
The rush to adopt marketing automation technology by B2B firms has delivered mixed results for many companies taking the plunge.
It’s not that the technology is necessarily lacking, it’s the additional knowledge and competencies required of marketers to make them perform at their peak.
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