Is your marketing automation platform delivering good ROI?

Is your marketing automation platform delivering good ROI?
By Adam Benson, Outsource Director

The rush to adopt marketing automation technology by B2B firms has delivered mixed results for many companies taking the plunge.

It’s not that the technology is necessarily lacking, it’s the additional knowledge and competencies required of marketers to make them perform at their peak.
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Why you should avoid using your corporate email system for marketing and client communications

There’s plenty of evidence that email can be a highly effective channel for promoting products and services and regularly communicating with prospects and clients.

However, many organisations do not have access to professional-grade email marketing tools or CRM-based email tools, so marketers rely on standard, corporate, in-house email systems. While this is a convenient option it can create problems when it comes to getting messages to an audience effectively:

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Think your purchased marketing list is good to go? Think again

Just bought a list of email addresses from a reputable Australian list provider? Then read this before you take another step. It could save your company’s reputation, not to mention a lot of money.

Buying a list of prospects from a genuine list provider is a great way to increase your email campaign’s success rate. But before you start emailing these bright, shiny new contacts, you’d better make sure you’re not breaking the law.

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Email etiquette

Outsource blog: Email etiquetteI can’t believe we’re still talking about this! Email has been common place in business for years, in fact many argue that with the increased use of social media and mobiles email use may now be reducing.

Regardless email is still for many a primary communication tool. Given that here are just some points that shouldn’t be overlooked – even when emailing using a mobile or tablet.

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