How to choose the right marketing automation solution

marketing automation solution

By Adam Benson, CEO

I was at the SalesForce World Tour Sydney event this week and there were lots of delegates trying to make sense of what exactly was on offer, why they’d need it and whether they were the right fit for specific solutions. There were a lot of options to consider.

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Why you should avoid using your corporate email system for marketing and client communications

There’s plenty of evidence that email can be a highly effective channel for promoting products and services and regularly communicating with prospects and clients.

However, many organisations do not have access to professional-grade email marketing tools or CRM-based email tools, so marketers rely on standard, corporate, in-house email systems. While this is a convenient option it can create problems when it comes to getting messages to an audience effectively:

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