When I run my free, two-hour Orientation to B2B social media event every month in Sydney and Melbourne, I point out the dangers involved when companies focus on driving audiences to social media properties rather than their own websites.
There’s a simple reason for this advice. You don’t own your presence on social networks – and your pages can be taken off you, sometimes with warnings, sometimes with none. It’s a bit like building your family home on a block of land you don’t own – it’s not a good idea.
Since 1985, when Recognition first opened its doors, the PR industry has faced many challenges and opportunities.
One of the many secrets to our long-term success, are Recognition’s core operating principles.
It’s not a big surprise that you’re supposed to have a website these days. In fact, there’s probably not a business in Australia that doesn’t have some kind of web page.
However, having an ordinary site (and no-one is saying ours is a work of art) can really kill a sale when you sell high involvement products and services.
I get approached by eager young things looking for an internship pretty much every day. Now, without sounding too self-absorbed I do run a business, I do have a couple of children and I do live in Sydney where the daily commute is enough to make your blood boil – on a good day. And I know I’m not alone when it comes to other agency owners. We’re all under the pump.
Then, in comes an email or a letter from a bright, cheery intern enquiring about the chance to work with us.