Past events

Understanding the critical success factors of high performance channels.

If your organisation relies on channel partners to go to market, then you know how hard it is to recruit and then maintain productive working relationships with resellers, alliance partners and distributors.

And, if you're a reseller, you've probably scratched your head at some of the strange vendor programs that have found their way to your doorstep.

In this one hour presentation, one of Australia's foremost IT channel consultants, Moheb Moses, will give an introductory presentation highlighting the keys to building and maintaining sustainable channels that drive revenue and increase profits.

He will explain:

• the most common problems companies face when recruiting channel partners (and how to avoid them)
• what makes resellers really pay attention to vendors
• proven techniques for building long-term relationships with channel partners (communication, vendor integrity, focus, lead generation, business and marketing support)
• the changing nature of the reseller market in Australia (convergence, commoditisation and the emergence of the professional services-led reseller).

BRAND HOMICIDE: Why failing to meet a brand promise is worse than death

Karl Treacher, has a background in behavioural science and marketing, and is one of the world’s leading experts on brand interaction. In this one hour presentation he will explain why a disconnect between brand promise and brand experience (brand deceit) is a life and death situation for long-term company profitability.

In this presentation Karl will:

• give current, real-life examples of brand deceit in Australia
• show you how to give your customers a positive brand experience
• explain how to avoid committing the big five brand crimes
• outline critical success factors when building brand strategies.

About Karl Treacher

As managing partner of international human communication firm, ADComm Worldgroup, and founder of Brand Behaviour, Karl provides advice, counsel and personal communication coaching to organisations around the world.

Karl is a recognised authority on branding and persuasive human communication, and has been instrumental in the development and success of some of the world’s largest brands including Pepsi, Audi, Apple and Johnston & Johnston.

Karl contributes to a variety of Australian and international professional publications including B&T Weekly, BRW, Marketing Magazine, allaboutbranding.com and BrandChannel.com