Channel marketing firm, Outsource, appoints Kit Craig to lead channel consulting and training practice

Sydney – June 16, 2016: Local B2B IT channel marketing agency, Outsource, has appointed former Australian and New Zealand IBM Software Marketing Manager, Kit Craig, to the role of Channel Consulting Director.

This appointment expands Outsource’s marketing and lead generation solutions to include consulting and training for vendors and partners.

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Activate your channel with better partner relationship management

Many vendors focus on partner recruitment and pipeline building to establish themselves in a new market or accelerate growth. However, this can create a gap when it comes to effective partner relationship management (PRM).

Small channel sales teams can quickly become overwhelmed by manual PRM processes once a channel network starts to grow. As the number of partners in your channel expands, there is an exponential demand on your channel resources. Requests for marketing support, sales information, market development funds (MDF) and ad hoc requests scale beyond the daily capacity of most channel teams.

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Surprise events – a recipe for disaster

One of the things fast moving consumer goods (FMCG) and consumer packaged goods (CPG) companies can teach B2B marketers to do better is research.

When your business focuses on creating and then moving millions of units into market, the stakes are high if you get it wrong.  Not only can your brand take a very visible hit, your bottom line can take a beating too.  A warehouse full of products no-one wants is a financial disaster by any measure.

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Realising the benefits of professional social networking

Outsource blog: Realising the benefits of professional social networkingThere are so many benefits of social networking.  Personally, I love keeping in touch with friends, family and colleagues.  I have recognised that for me it’s a great way to maintain contact with people.  Social networking is also a great way to maintain contact with my professional network to help maintain and build my business reputation by keeping reminders in the market about my areas of expertise.

More than a year ago I began running orientation to social media sessions for B2B companies as I found (and still find) that many businesses don’t understand the benefits of social media or how to use them.

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