Think your purchased marketing list is good to go? Think again

Just bought a list of email addresses from a reputable Australian list provider? Then read this before you take another step. It could save your company’s reputation, not to mention a lot of money.

Buying a list of prospects from a genuine list provider is a great way to increase your email campaign’s success rate. But before you start emailing these bright, shiny new contacts, you’d better make sure you’re not breaking the law.

READ MORE ›