Why you should avoid using your corporate email system for marketing and client communications

There’s plenty of evidence that email can be a highly effective channel for promoting products and services and regularly communicating with prospects and clients.

However, many organisations do not have access to professional-grade email marketing tools or CRM-based email tools, so marketers rely on standard, corporate, in-house email systems. While this is a convenient option it can create problems when it comes to getting messages to an audience effectively:

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Email etiquette

Outsource blog: Email etiquetteI can’t believe we’re still talking about this! Email has been common place in business for years, in fact many argue that with the increased use of social media and mobiles email use may now be reducing.

Regardless email is still for many a primary communication tool. Given that here are just some points that shouldn’t be overlooked – even when emailing using a mobile or tablet.

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Time to walk the walk, not talk the talk

Outsource blog: Time to walk the walk not talk the talkJanuary is a great time to look at things with fresh eyes. I know I have been doing this not only for clients but also in my own business.

  • What are we currently doing?
  • What is delivering results?
  • What should we improve?
  • What’s our strategic goal for the year ahead?
  • Is what we’re doing now contributing to that goal or distracting us from the things that can contribute to that goal?
  • Do we have the right people, in the right seats on our bus?
  • Have we given those people the right tools to help them succeed?

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