Convincing people to take notice of an eDM is difficult. It must cut through the email clutter. It must entice people to open it, read the content and, most importantly, do something. You want them to act, visit a website or register to attend an event.
An effective eDM needs an enticing subject line. It needs strong, personalised copy that propels the reader to the end offering a clear, simple call to action. You’ve got to create the eDM your customers want to receive, not the eDM you want to send.