Surprise events – a recipe for disaster

One of the things fast moving consumer goods (FMCG) and consumer packaged goods (CPG) companies can teach B2B marketers to do better is research.

When your business focuses on creating and then moving millions of units into market, the stakes are high if you get it wrong.  Not only can your brand take a very visible hit, your bottom line can take a beating too.  A warehouse full of products no-one wants is a financial disaster by any measure.


Why events-based marketing is still one of the best sales programs you can run

What other marketing activities do you know of that gives you an opportunity to bring prospects into your world for an hour or two (or longer) and be completely engaged with you at the exclusion of all else? 

They do sound more compelling when you say it like that, and of course many companies do try to run events as part of their marketing program, but often with mixed results.


When running events, remember the multiplier effect

Outsource blog: When running events, remember the multiplier effectThere have been many analogies for “the multiplier effect”.  Pushing a flywheel; riding a rollercoaster; the list goes on.  The premise of the multiplier effect is that the impact of any addition of a marketing element or channel will have a multiplier effect after a certain number of repetitions.

We have been noticing the multiplier effect at a couple of event series we have been running over the last few months.  Our attendance numbers keep increasing, no many how many times we run it.


Social media. The new “black”

Outsource blog: Social media. The new “black”It seems that no matter where you go, people are talking about this new phenomenon called social media, and what it means for businesses.

The conclusion from the circles I have traveled has been “not much”, or “we’re waiting to see”, or downright skepticism that there will be benefits for business-to-business interactions.