Five tips for designing marketing materials

Marketers are spoilt for choice when it comes to communication channels. Traditional channels have now been supplemented by digital options. Smartphone use has also radically increased – changing the user experience.

Whatever your chosen channel, good design principles remain unchanged.

The old adage ‘less is more’ is a cliché but in many respects it applies to good design. An over designed piece of collateral often distracts your audience from your message. There is little value in impressing with your design skills if your call to action goes unnoticed.