The lament of the drowning channel marketing manager

Outsource Blog: The lament of the drowning channel marketing manager

When we meet with vendor channel marketing managers who are responsible for MDF or COOP funds three common themes emerge:

1. Partners don’t apply for funds.
Partners don’t apply for the marketing funds they’ve accrued, or they’re entitled to. Prodding from CAMs, content-rich portals and ‘do-it-yourself’ campaigns-in-a-box make little difference.

READ MORE ›

Six ways to help partners activate their marketing development fund allocation

Outsource blog: Six ways to help partners activate their marketing development fund allocationIt can be a constant challenge for vendors to use their marketing development fund (MDF) effectively. Ideally, partners who are eligible for MDF allocations apply for funds of their own volition in a timely manner and use them efficiently and effectively to build pipeline and increase sales for the quarter. The reality is that partners often leave MDF on the table.

READ MORE ›

Why resellers don’t use vendor marketing funds – inside the last mile mystery

When I speak to vendor channel marketing managers a common theme typically comes up.  It’s the fact that many resellers don’t apply for their eligible MDF.

Usually the same conversation comes up. “Partner X has accrued marketing funds, or is eligible for marketing support, but we just can’t get them to apply.”

This issue is often accompanied by additional concerns.

READ MORE ›