When running events, remember the multiplier effect

Outsource blog: When running events, remember the multiplier effectThere have been many analogies for “the multiplier effect”.  Pushing a flywheel; riding a rollercoaster; the list goes on.  The premise of the multiplier effect is that the impact of any addition of a marketing element or channel will have a multiplier effect after a certain number of repetitions.

We have been noticing the multiplier effect at a couple of event series we have been running over the last few months.  Our attendance numbers keep increasing, no many how many times we run it.

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