There have been many analogies for “the multiplier effect”. Pushing a flywheel; riding a rollercoaster; the list goes on. The premise of the multiplier effect is that the impact of any addition of a marketing element or channel will have a multiplier effect after a certain number of repetitions.
We have been noticing the multiplier effect at a couple of event series we have been running over the last few months. Our attendance numbers keep increasing, no many how many times we run it.