Keep your sales pipeline full into the New Year

Why you should market to CIOs and IT managers in December and January

We all enjoy slowing down towards the end of the year.  And why not, we work hard the rest of the time and in Australia we’re blessed with a summer festive season and there’s nothing like kicking back in the sun.

The problem is that by February everyone is worrying about re-filling and re-invigorating their sales pipeline – and has to work twice as hard to get the wheels turning again.