Is your newsletter having a positive or negative impact on your email marketing database? Do people ‘refer-a-friend’ when they get your newsletter, or unsubscribe?
I am sent many online newsletters and am consistently amazed – and not in a good way. What has clearly started as a great communications initiative from an organisation has somehow ended up as boring mush that appeals to no one by the time it appears on my screen.
Here are some tips for improving the chance of having your newsletter read.