Channel marketing firm, Outsource, appoints Kit Craig to lead channel consulting and training practice

Sydney – June 16, 2016: Local B2B IT channel marketing agency, Outsource, has appointed former Australian and New Zealand IBM Software Marketing Manager, Kit Craig, to the role of Channel Consulting Director.

This appointment expands Outsource’s marketing and lead generation solutions to include consulting and training for vendors and partners.

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How to target the C suite more effectively

Outsource Blog: How to target the C suite more effectively

Many organisations talk about targeting the C suite, or top level management in an organisation. After all, they are usually the ultimate decision-makers and can open doors to other top-level connections. Yet most people will agree that it is very difficult to get the attention of a C-level executive because they are the most highly-protected and time-poor people in any organisation.

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Data best practices: seven practical tips to save money and increase marketing effectiveness

Data is the lifeblood of most organisations, yet too many organisations neglect their data until it gets to a point where the data is almost useless. Data starts to get out of control when it’s not maintained regularly. Like dishes piling up in the sink, the database gets messier and messier until it just seems too hard to fix. But it doesn’t have to be this way. Managing your data effectively can be easier than you think and the rewards include reduced costs and increased sales.

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Activate your channel with better partner relationship management

Many vendors focus on partner recruitment and pipeline building to establish themselves in a new market or accelerate growth. However, this can create a gap when it comes to effective partner relationship management (PRM).

Small channel sales teams can quickly become overwhelmed by manual PRM processes once a channel network starts to grow. As the number of partners in your channel expands, there is an exponential demand on your channel resources. Requests for marketing support, sales information, market development funds (MDF) and ad hoc requests scale beyond the daily capacity of most channel teams.

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Five tips for designing marketing materials

Marketers are spoilt for choice when it comes to communication channels. Traditional channels have now been supplemented by digital options. Smartphone use has also radically increased – changing the user experience.

Whatever your chosen channel, good design principles remain unchanged.

The old adage ‘less is more’ is a cliché but in many respects it applies to good design. An over designed piece of collateral often distracts your audience from your message. There is little value in impressing with your design skills if your call to action goes unnoticed.

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How dirty is your data?

Whether you care to admit it or not, your marketing database is riddled with old and useless data. You should be worried. Data decay is costing you money. Your direct marketing activities won’t generate sales if your database is littered with inaccurate information.

Data decay happens faster than you think. Try this simple exercise. Ask a room of business people to mark every word or number on their business card that’s changed in the last 12 months. New employees should highlight the entire card as all of their data changed the day they started. You’ll be alarmed by the number of changes that have occurred. A similar study was carried out in 2002 by John Coe, President & Founder The Sales & Marketing Institute. The results were staggering. An incredible “70.8 per cent had one or more changes in a 12-month period”.

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Think your purchased marketing list is good to go? Think again

Just bought a list of email addresses from a reputable Australian list provider? Then read this before you take another step. It could save your company’s reputation, not to mention a lot of money.

Buying a list of prospects from a genuine list provider is a great way to increase your email campaign’s success rate. But before you start emailing these bright, shiny new contacts, you’d better make sure you’re not breaking the law.

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Secrets to channel success: Understanding the critical success factors of high performance channels

If you sell via the channel then you know how difficult it can be to find, build, manage, motivate and maintain your reseller base.

That’s why Outsource has partnered with channel consulting and training firm, Channel Dynamics, to deliver a lunch-time seminar program aimed directly at channel marketers and managers.

In this 1.5 hour presentation guest speaker, Moheb Moses one of Australia’s leading IT channel consultants and trainers, will explain the critical elements of creating and managing a high performance channel in today’s competitive and fragmented ICT market.

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