Realising the benefits of professional social networking

Outsource blog: Realising the benefits of professional social networkingThere are so many benefits of social networking.  Personally, I love keeping in touch with friends, family and colleagues.  I have recognised that for me it’s a great way to maintain contact with people.  Social networking is also a great way to maintain contact with my professional network to help maintain and build my business reputation by keeping reminders in the market about my areas of expertise.

More than a year ago I began running orientation to social media sessions for B2B companies as I found (and still find) that many businesses don’t understand the benefits of social media or how to use them.

READ MORE ›

Websites – the forgotten sales hurdle

Outsource blog: Websites the forgotten sales hurdleIt’s not a big surprise that you’re supposed to have a website these days. In fact, there’s probably not a business in Australia that doesn’t have some kind of web page.

However, having an ordinary site (and no-one is saying ours is a work of art) can really kill a sale when you sell high involvement products and services.

READ MORE ›