The dangers of driving audiences to social media properties rather than your own website

Outsource blog: The dangers of driving audiences to social media properties rather than your own websiteWhen I run my free, two-hour Orientation to B2B social media event every month in Sydney and Melbourne, I point out the dangers involved when companies focus on driving audiences to social media properties rather than their own websites.

There’s a simple reason for this advice. You don’t own your presence on social networks – and your pages can be taken off you, sometimes with warnings, sometimes with none. It’s a bit like building your family home on a block of land you don’t own – it’s not a good idea.

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Are newsletters helping or hindering marketing?

Outsource blog: Are newsletters helping or hindering marketing?Is your newsletter having a positive or negative impact on your email marketing database? Do people ‘refer-a-friend’ when they get your newsletter, or unsubscribe?

I am sent many online newsletters and am consistently amazed – and not in a good way. What has clearly started as a great communications initiative from an organisation has somehow ended up as boring mush that appeals to no one by the time it appears on my screen.

Here are some tips for improving the chance of having your newsletter read.

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Social media. The new “black”

Outsource blog: Social media. The new “black”It seems that no matter where you go, people are talking about this new phenomenon called social media, and what it means for businesses.

The conclusion from the circles I have traveled has been “not much”, or “we’re waiting to see”, or downright skepticism that there will be benefits for business-to-business interactions.

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