CompTIA: uniting the channel’s team of rivals in Australia and New Zealand

CompTIA, the information technology (IT) industry association, hosted its first Australia and New Zealand Community meeting in Sydney on 18 August 2015, bringing together more than 90 local IT industry stakeholders to talk about, among other things, what challenges the local channel faces and how to overcome them.

The attendees represented a mix of resellers, solution providers, vendors, and channel associates based in Australia and New Zealand.

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The lament of the drowning channel marketing manager

Outsource Blog: The lament of the drowning channel marketing manager

When we meet with vendor channel marketing managers who are responsible for MDF or COOP funds three common themes emerge:

1. Partners don’t apply for funds.
Partners don’t apply for the marketing funds they’ve accrued, or they’re entitled to. Prodding from CAMs, content-rich portals and ‘do-it-yourself’ campaigns-in-a-box make little difference.

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Why resellers don’t use vendor marketing funds – inside the last mile mystery

When I speak to vendor channel marketing managers a common theme typically comes up.  It’s the fact that many resellers don’t apply for their eligible MDF.

Usually the same conversation comes up. “Partner X has accrued marketing funds, or is eligible for marketing support, but we just can’t get them to apply.”

This issue is often accompanied by additional concerns.

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