Are you in data denial?
Practical tips to save money and increase marketing effectiveness.
It’s hard to love data. It comes from many directions and in too many formats. It can be unwieldy, of unpredictable quality and builds up at a rate that can seem insurmountable – just the name aloud sounds dull. Yet despite it being the lifeblood of any organization, many of our customers have confessed that tackling their data management issues have stayed in the ‘too hard box’ until they came to us. They waited until the data was literally screaming for attention. We call this ‘data denial’ and it’s a common complaint.
Data entry guidelines
Parts of these guidelines are taken from the Australia Post Standards for the correct addressing of letters. Collecting your data in these formats will enable your printed pieces to be easily direct addressed, ensuring that Australia Post can process and deliver your mail efficiently. For the complete Letter Post Guide see this page on the Australia Post website: http://www.auspost.com.au/Pdfs/LetterGuide.pdf
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