8 tips for successful email marketing campaigns
Get an email marketing campaign right and it's a flexible, cost effective way to market your solution. Get it wrong and you waste valuable time and resources. Even worse, risk drastically reducing your marketing database due to opt-outs.
The good news is, it's not hard to develop campaigns that work if you know the basic rules. That's where these tips come in.
We've captured the 8 tips we think are most important - all based on our own experience over the past 15 years as one of Australia's leading B2B marketing and lead generation agencies.
Are you in data denial?
Practical tips to save money and increase marketing effectiveness.
It’s hard to love data. It comes from many directions and in too many formats. It can be unwieldy, of unpredictable quality and builds up at a rate that can seem insurmountable – just the name aloud sounds dull. Yet despite it being the lifeblood of any organization, many of our customers have confessed that tackling their data management issues have stayed in the ‘too hard box’ until they came to us. They waited until the data was literally screaming for attention. We call this ‘data denial’ and it’s a common complaint.
Data entry guidelines
Parts of these guidelines are taken from the Australia Post Standards for the correct addressing of letters. Collecting your data in these formats will enable your printed pieces to be easily direct addressed, ensuring that Australia Post can process and deliver your mail efficiently. For the complete Letter Post Guide see this page on the Australia Post website: http://www.auspost.com.au/Pdfs/LetterGuide.pdf
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