“Most B2B companies run events. They range from customer-focused conferences and expert roundtables through to partner roadshows and executive lunches. Events are a middle- to bottom-of-funnel marketing tool and, done right, are incredibly powerful.”
Selling high-value, complex products and services can require a lot of interaction with potential buyers. Running relevant events is an efficient way to explain or demonstrate more complex concepts and position your company. Good events showcase an organisation’s professionalism, brand values and customer-centricity.
