There’s no doubt that social media management can be important for building a positive online community that engages with your brand on platforms like LinkedIn, Twitter, Facebook, Instagram, YouTube and others.
However, even with a clear communication plan, it can be a hard balancing act to get social media management right. This is even more true if you have limited experience or resources dedicated to managing this real-time channel.
Many companies describe engaging on social media as both exhilarating (as they realise they can communicate with customers in whole new way, in real time) and terrifying (as they realise they can’t control often very public and frank conversations which can go anywhere).
Understanding the risks in engaging in social media and deciding if it’s even an area you should consider is still a valid question for most businesses. Likewise, understanding why an organisation is keen to roll out a social media program is also important – as sometimes the anticipated outcomes are simply not realistic.
The keys to success include:
business and marketing objectives
(if they are present at all)
interactions for each platform
develop trust and engagement
Outsource offers a range of social media management services that include:
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