Blog

Brand guidelines and why they’re important

Many of us are mortified when we see pictures of our teenage selves. Weird clothes, strange haircuts, outrageous…

Why you should use lead capture forms on social media

Attracting customers via social media sites like LinkedIn and Facebook can help overcome barriers to conversion and turn…

Five reasons why your website needs fresh content

Why it’s important to have fresh website content all the time Your website is the world’s window into…

content tone

How to find your content marketing tone

When most companies start a content marketing program, they focus on things like the topics they’ll write about,…

How to write great content that people will want to read

Having great marketing content has always been important. Now, with so many channels to feed and so much…

marketing automation platform

Don’t let your marketing automation platform become an overpriced email system

Many of the firms we've worked with have successfully implemented a marketing automation tool. The business case was…

What you should ask your marketing agency about GDPR

On the 25th May new data protection and privacy laws came into effect for all individuals living in…

How to run A/B testing on landing pages to increase conversions

Optimising campaigns is essential to get the best results possible. When performing an A/B test, you can directly…

How to get better organic search results

Search engine optimisation (SEO) is an important way to help boost your business’s position in Google search results.…

How to optimise your Google Ads campaigns the right way and stop wasting money

If you’ve set up a Google Ads campaign and you’re not monitoring and optimising it constantly, you could…

Data denial

Most marketers grapple with data in all its forms every day.  It’s flooding in from multiple sources in…