Kit Craig

Kit has more than 30 years of sales, marketing and general management experience in the ICT sector. He has worked in software, hardware, services and financing within the sector and has been hired to lead business transformations and turnarounds.

Kit worked at IBM from 1999 to 2016, his second stint at the company. During that time he worked across many different business units and industries, often with a strong focus on business partner engagement, enablement and capacity building.


Elizabeth Marchant

Elizabeth Marchant, Group CEO

Elizabeth Marchant is the Group CEO of Outsource, Recognition PR, and Write Away Communications + Events; Australia’s leading group of PR and marketing agencies.

With more than 20 years’ of PR agency and in-house experience, Liz focuses on client strategy and managing daily business operations, as well as managing and mentoring team members.

Liz’s extensive experience in B2B communications and marketing includes creating and executing programs for companies as diverse as Autodesk, Dell Software, Hitachi Data Systems, HP, Telstra, RSM Australia, and many more.


Adam Benson

Adam Benson, Director, Outsource

Adam Benson is a Director of Outsource.

He has worked in the marketing and communication sector for more than 20 years, helping businesses sell complex products and services to other businesses.

He has extensive knowledge and experience in working with the Australian IT channel, finding new ways to help vendors, distributors, and partners drive growth.

Adam’s industry and business expertise makes him a sought after consultant and trainer, specifically in relation to partner transformation, marketing-skills capacity building, innovation and business strategy.