Digital

What you should ask your marketing agency about GDPR

On the 25th May new data protection and privacy laws came into effect for all individuals living in…

How to get better organic search results

Search engine optimisation (SEO) is an important way to help boost your business’s position in Google search results.…

Data denial

Most marketers grapple with data in all its forms every day.  It’s flooding in from multiple sources in…

An introduction to B2B social media strategy

When you say social media a lot of people still think Facebook and Instagram. Depending on what your…

Marketing Automation Platform

Are you making the most of your marketing automation software?

I've reviewed marketing automation implementations inside companies many times as part of our strategy work only to find…

Marketing Automation ROI

Is your marketing automation platform delivering good ROI?

The rush to adopt marketing automation technology by B2B firms has delivered mixed results for many companies taking…

b2b interactive content

How to generate more B2B leads: five types of interactive content to try

B2B tech audiences love interactivity. For a decade or more, they’ve been on starvation diet of whitepapers, fact…

Digital Transformation

Digital Transformation for IT Sellers

Last week I read an excellent article by Nicole Laskowski, Senior News Writer at CIO.com, about Goldman Sachs'…

Want more traffic to your website? The answer’s black and white

Want more traffic to your website? The answer’s black and white

Recently the digital marketing industry has had some significant changes, as Google confirmed the rollout of Penguin 4.0.…