Most marketers grapple with data in all its forms every day.
It’s flooding in from multiple sources in every organisation and it’s not getting easier to work with – in spite of the rise of marketing automation, salesforce automation, customer relationship management and financial management software. AI and machine learning will add to the noise, generating more data and insights which need to be assessed and used or discarded depending on the context.
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By Adam Benson, Outsource Director
The rush to adopt marketing automation technology by B2B firms has delivered mixed results for many companies taking the plunge.
It’s not that the technology is necessarily lacking, it’s the additional knowledge and competencies required of marketers to make them perform at their peak.
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In September 2016, Google announced that it would start supporting responsive email design to Gmail clients. These changes have been craved by digital marketers for quite some time, so supporting responsive design means less work for email coders and consistent design across major email clients.
So what did Google do to make responsive design easier for Gmail?
There’s plenty of evidence that email can be a highly effective channel for promoting products and services and regularly communicating with prospects and clients.
However, many organisations do not have access to professional-grade email marketing tools or CRM-based email tools, so marketers rely on standard, corporate, in-house email systems. While this is a convenient option it can create problems when it comes to getting messages to an audience effectively:
Just bought a list of email addresses from a reputable Australian list provider? Then read this before you take another step. It could save your company’s reputation, not to mention a lot of money.
Buying a list of prospects from a genuine list provider is a great way to increase your email campaign’s success rate. But before you start emailing these bright, shiny new contacts, you’d better make sure you’re not breaking the law.
I can’t believe we’re still talking about this! Email has been common place in business for years, in fact many argue that with the increased use of social media and mobiles email use may now be reducing.
Regardless email is still for many a primary communication tool. Given that here are just some points that shouldn’t be overlooked – even when emailing using a mobile or tablet.