Data denial

Most marketers grapple with data in all its forms every day. 

It’s flooding in from multiple sources in every organisation and it’s not getting easier to work with – in spite of the rise of marketing automation, salesforce automation, customer relationship management and financial management software.   AI and machine learning will add to the noise, generating more data and insights which need to be assessed and used or discarded depending on the context.
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Are you making the most of your marketing automation software?

Are you making the most of your marketing automation software?
By Adam Benson, Outsource Director

I’ve reviewed marketing automation implementations inside companies many times as part of our strategy work only to find the system has been relegated to a very expensive one-dimensional email delivery platform.

Email is the one function most people can make work relatively easily and there are some useful statistics to be gleaned, but all the other benefits are being missed, making the ROI horrific.
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Is your marketing automation platform delivering good ROI?

Is your marketing automation platform delivering good ROI?
By Adam Benson, Outsource Director

The rush to adopt marketing automation technology by B2B firms has delivered mixed results for many companies taking the plunge.

It’s not that the technology is necessarily lacking, it’s the additional knowledge and competencies required of marketers to make them perform at their peak.
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What Google’s new changes to Gmail mean for email marketing

What Google's new changes to Gmail mean for email marketingIn September 2016, Google announced that it would start supporting responsive email design to Gmail clients. These changes have been craved by digital marketers for quite some time, so supporting responsive design means less work for email coders and consistent design across major email clients.

So what did Google do to make responsive design easier for Gmail?

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Why you should avoid using your corporate email system for marketing and client communications

There’s plenty of evidence that email can be a highly effective channel for promoting products and services and regularly communicating with prospects and clients.

However, many organisations do not have access to professional-grade email marketing tools or CRM-based email tools, so marketers rely on standard, corporate, in-house email systems. While this is a convenient option it can create problems when it comes to getting messages to an audience effectively:

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