Event management

Event sponsorship: why you’re probably doing it wrong

Six tips to make your next sponsorship a success How do you get the most out of your…

Surprise events – a recipe for disaster

One of the things fast moving consumer goods (FMCG) and consumer packaged goods (CPG) companies can teach B2B…

Outsource blog: Meetings: the ultimate diet booster?

Meetings: the ultimate diet booster?

Here's my dilemma.  I run and attend a lot of meetings where food is provided so that everyone…

Outsource blog: When running events, remember the multiplier effect

When running events, remember the multiplier effect

There have been many analogies for “the multiplier effect”.  Pushing a flywheel; riding a rollercoaster; the list goes…