Management

Data denial

Most marketers grapple with data in all its forms every day.  It’s flooding in from multiple sources in…

Data best practices: seven practical tips to save money and increase marketing effectiveness

Data is the lifeblood of most organisations, yet too many organisations neglect their data until it gets to…

Activate your channel with better partner relationship management

Many vendors focus on partner recruitment and pipeline building to establish themselves in a new market or accelerate…

How dirty is your data?

Whether you care to admit it or not, your marketing database is riddled with old and useless data.…

Team culture – you are what you do, not what you say

As marketing and communications professionals we spend a lot of time worrying about what is said and how…

Outsource blog: Time to walk the walk not talk the talk

Time to walk the walk, not talk the talk

January is a great time to look at things with fresh eyes. I know I have been doing…