Public relations

Data denial

Most marketers grapple with data in all its forms every day.  It’s flooding in from multiple sources in…

Outsource blog: The dangers of driving audiences to social media properties rather than your own website

The dangers of driving audiences to social media properties rather than your own website

When I run my free, two-hour Orientation to B2B social media event every month in Sydney and Melbourne,…

Recognition celebrates its 25th anniversary!

Since 1985, when Recognition first opened its doors, the PR industry has faced many challenges and opportunities.  One…

Outsource blog: Websites the forgotten sales hurdle

Websites – the forgotten sales hurdle

It's not a big surprise that you're supposed to have a website these days. In fact, there's probably…

Outsource blog: Lost before they began – the intern trap

Lost before they began – the intern trap

I get approached by eager young things looking for an internship pretty much every day. Now, without sounding…