Data denial

Most marketers grapple with data in all its forms every day. 

It’s flooding in from multiple sources in every organisation and it’s not getting easier to work with – in spite of the rise of marketing automation, salesforce automation, customer relationship management and financial management software.   AI and machine learning will add to the noise, generating more data and insights which need to be assessed and used or discarded depending on the context.

An introduction to B2B social media strategy

An introduction to B2B social media strategyWhen you say social media a lot of people still think Facebook and Instagram. Depending on what your B2B company sells these platforms may be of little use to you, but there are other platforms out there which you can use to increase brand awareness, share your marketing content, and reach potential new customers.