Events

Introduction to marketing automation

  • What marketing automation can do
  • How marketing automation differs from other software
  • The common concepts
  • Additional features and limitations
  • How to build an effective campaign flow
  • The common mistakes and pitfalls
  • Why data management skills are critical.
Dates

Tuesday, 16th of April 2019
07:30:00 AM

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Events

How to generate more media coverage

  • The journalist’s world and why you need to understand it
  • What makes great contact for a story
  • The most common mistakes companies make
  • How to make sure your media interview results in a great story.
Dates

Thursday, 21st of February 2019
07:30:00 AM

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Thursday, 16th of May 2019
07:30:00 AM

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Events

How to make your organisation a thought leader

  • What is thought leadership and why does it matter?
  • Types of thought leadership – and working out which one is for you
  • Mapping thought leadership to business strategy
  • Building a thought leadership strategy and execution plan
  • Critical success factors
  • Measuring success
  • Cases and examples.
Dates

Tuesday, 5th of February 2019
07:30:00 AM

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Tuesday, 30th of April 2019
12:00:00 PM

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Thursday, 30th of May 2019
12:00:00 PM

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Events

How to build an integrated digital marketing plan for your B2B company so you generate more leads

Dates

Thursday, 28th of February 2019
07:30:00 AM

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Thursday, 23rd of May 2019
12:00:00 PM

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Thursday, 6th of June 2019
12:00:00 PM

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About the speaker

Adam is the Director of Sydney based marketing and PR companies Outsource B2B Marketing, Write Away Communications + Events and Recognition PR.

He has over 25 years’ experience creating and executing public relations and marketing programs for companies that sell complex products and services.

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