That’s why Outsource created its multi-month, Nurture2SellTM program. This lead-nurture-as-a-service program includes:
- Marketing consulting to ensure the right messages reach the right prospects at the right time in the buyers journey.
- Design of a fully integrated lead-generation campaign including telemarketing, events, content marketing, digital and social.
- Ongoing monthly management by a dedicated account team.
- Daily lead and campaign statistics reporting.
Nurture2SellTM is a lead nurturing program designed for generating leads for B2B IT companies. It delivers high-value, content-driven campaigns that mirror complex purchase decision making.
Leads are progressively educated and nurtured over time, with appointment-setting calls focused on prospects demonstrating an interest.
Nurture2SellTM is a complete managed service. It includes consulting, pre-sales qualification of identified leads and end-to-end campaigns that nurture new leads.
It solves the challenge of finding the time, knowledge and resources to build and execute this kind of program in-house.
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