Digital channels—including paid, earned, and owned media—are essential pathways for your target audiences to interact with your business. Your successful public relations (PR) and marketing efforts will help to funnel potential customers towards your social channels and websites, and it’s essential that they have a seamless user experience (UX) with your business when they get there.
Working with a specialist, experienced agency with demonstrated expertise in conducting technical and security website audits, website UX audits, and social media audits, can help you achieve the customer engagement you’re looking for. We conduct an objective assessment including user engagement analysis, deliver actionable insights, and provide content and digital support to help you improve your digital user experience.
A user experience audit, or UX audit, is a comprehensive audit that helps business-to-business (B2B) organisations assess how their brand is positioned across their paid, earned, and owned channels, including website, social media, online reviews, paid campaigns in market, and any third-party digital properties a company has a presence on.
A UX audit helps you to:
– grow the number and duration of website visits
– enhance social media engagement
– increase leads generated through online interactions.
An online presence is essential for B2B organisations. Purchasers like to do their due diligence and research before they engage with products and services. Putting your best foot forward to secure their business is critical. If your online assets are difficult to navigate or understand, have conflicting messaging, or generally aren’t meeting the mark, chances are you could be missing out on key business opportunities.
A UX audit gives you an holistic understanding of your digital footprint and helps identify gaps or weak spots in the customer journey that need to be addressed. By doing so, you can ensure visitors find quality information on your website and social media as easily as possible.
Your website might be aesthetically pleasing but only a UX audit will empower you to understand if it’s driving conversions. A UX audit helps you truly put your customer at the core so you can better understand how a visitor uses your website, or engages with your social media and other digital assets. Then, you can make improvements for a more seamless customer journey. This leads to increased B2B lead generation and, ultimately, improved conversion rates.
A technical and security audit can help you improve your website structure, design, and customer journey to increase visits and time spent on your website.
A website UX audit can help you enhance your messaging and the customer journey to improve lead generation and sales engagement through online interactions.
A social media audit can help you enhance social media engagement and improve your online interactions with potential customers.
Outsource offers a comprehensive 360-degree digital audit that will assess how your brand is positioned across paid, earned, and owned digital channels, and includes a digital channel audit, website technical audit, and website UX audit.
The Outsource comprehensive digital audit is available as a:
– comprehensive digital audit
– combination of individual product solutions
– single individual product solution
Assess how your brand is positioned across paid, earned, and owned digital channels.
Perform a deep dive into everything from social media channels, online reviews, current paid campaigns in market, and any third-party digital properties that your brand has a presence on.
52-point technical website audit that reviews your technical and security functions, traffic rank and indexation, accessibility, mobile and desktop performance, backlinks, SEO, and on-site optimisation factors.
Analyse your website data to make informed decisions. Assess design, messaging, and customer journey aspects to identify gaps and weak spots that can be improved to ensure customers visiting your website easily find the information they need. This will include data from your marketing automation tools.
We will go through each page of your website and social media channels to identify weak spots that could be improved to help your customers understand your unique selling points (USPs) and easily find the right information that will encourage them to engage with your brand.
We’ll analyse your website data and recommend ways to improve your messaging and website user experience, including your marketing automation tools. We’ll also review your website’s technical and security functions, traffic rank and indexation, accessibility, mobile and desktop performance, backlinks, SEO, and on-site optimisation factors.
You will receive:
– a detailed report with observations and recommendations for each area assessed
– overview of design, messaging, and customer journey to identify gaps and weak spots that can be improved.
– personas that describe your ideal customers, developed in conjunction with your team.
Outsource recently supported an IT solutions and managed services provider to conduct an audit of its website and digital footprint, including the development of buying personas. The final report provided to the client included several recommendations to improve engagement across its digital assets, which led to multiple resell opportunities for the client.
A comprehensive digital audit will help you uncover areas of improvement across your entire digital footprint to help you improve audience engagement and drive sales opportunities.
Learn how to streamline your website and social media to help customers easily find the information they need.
Download our brochure.
