Unspent MDF represents lost opportunities for vendors and partners.
Learn how to overcome common partner engagement challenges.
Download our whitepaper.
Would your partners sell more with support from a specialist
IT channel marketing agency?
Outsource delivers IT channel marketing services to help partners take advantage of the funds they’re eligible for.
We do this by:
- building a vendor-branded, tiered concierge service that delivers multi-month, integrated digital marketing and lead generation programs for your eligible partners
- working with each partner to create a customised, program drawn from the concierge service
- collaborating, building and executing the program on behalf of your selected partners, covering every element including content creation, landing pages, LinkedIn, email, SEO and SEM activities
- providing detailed project plans and weekly reporting
- working with your chosen distributors to manage POE and payment processes
- refining the agreed programs continuously to ensure they reflect campaign insights and partner feedback.
Partner Advance®
Outsource’s Partner Advance is a business-to-business (B2B) channel marketing accelerator program that offers hands-on support to help you engage more partners and take advantage of more of the marketing development funds (MDF) pool for lead-generating campaigns.
We specialise in providing expert marketing support for vendors looking to grow their businesses through channel sales. Our team of professionals has a deep knowledge of the channel marketing landscape, and is dedicated to helping our clients develop and implement successful channel strategies.
Partner Advance delivers:
- better results compared to self-developed programs
- easier and faster execution of proven lead generation programs
- aligned lead generation programs for your marketing and sales strategy
- reduced time spent on partner program development
- improved visibility to partner campaigns and results.
Streamline partner campaigns and increase ROI with targeted lead generation
Lead generation support
Simplified co-op funding
Sales-oriented guidance
Common reasons partners don’t apply for MDF
Partners don’t know about MDF
funds or how to access them
This can hinder partners’ ability to participate in lead generation programs. Clear communication and easy-to-understand guidelines can help partners take advantage of available funding opportunities.
Insufficient resources to
prepare and submit plans for funding
When partners don’t have the necessary in-house resources to prepare and submit marketing plans, they struggle to participate in MDF programs and can also submit subpar plans that don’t align with the vendor’s marketing strategy.
Partners don’t have capacity to execute
funded marketing campaigns
Without the requisite resources and expertise, partners may struggle to execute campaigns in a timely manner, resulting in wasted funds and missed chances to generate leads and sales. It can also strain the relationship between vendors and partners.
Partners think that they need to lead with
vendor messaging
Partners often have the misconception that they need to lead with vendor messaging, which could undermine their own brand image in the market. As a result, they may hesitate to apply for MDF, limiting the impact of their marketing efforts and affecting the success of the overall channel marketing program.
How can partnering with a specialist B2B IT agency support your channel growth?
Outsource delivers IT channel marketing services to help vendors support their channel partners. These services include:
- building a vendor-branded, tiered concierge service that delivers multi-month, integrated digital marketing and lead generation programs for eligible partners
- working with each partner to create a customised program drawn from the concierge service
- collaborating with partners to build and execute the program, covering every element, including content creation, landing pages, LinkedIn and email campaigns, search engine optimisation (SEO), and search engine marketing (SEM) activities
- providing detailed project plans and weekly reporting
- working with distributors to manage proof of execution (POE) and payment
- continuously refining agreed programs to ensure they reflect campaign insights and partner feedback.
How Outsource supports vendors
Partner Advance®
Partner Advance is designed for IT vendors who want to engage their partners more effectively and make better use of MDF on campaigns that generate leads.
Marketing-as-a-Managed-Service
Marketing-as-a-Managed-Service (MaaMS) is ideal for IT product and service delivery companies that want to scale their marketing efforts without adding to their internal workload.
How we work with you
1. Book a consultation to discuss your needs
We understand that every channel partner is unique and has specific requirements, which is why we conduct a consultation to discuss your needs and the programs you want to include.
During your consultation, we’ll work with you to determine the scope of the programs you want to activate and the solutions we can offer
2. We build the collateral you need to present to your partners
Once we’ve agreed on the programs you want to activate, Outsource will get to work building the collateral you need to present to your partners. We’ll tailor the look and feel of the collateral to your company’s requirements and provide you with professionally designed, full-colour materials that explain the program to partners.
3. You present the concept and content to relevant partners
With the collateral in hand, you’re ready to present the concept and content of the program to your partners. We can be as involved in the partner engagement process as required, providing additional support and resources where needed.
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